dressbar

dresses are in the dna at dressbarn. literally. so when the smart people there decided to own it, they asked me to help. mission: reach fashion influencers, elevate the brand and become famous for the dress.

say hello to dressbar.

first up... impress the press. the fashion press. we collaborated with designers whose names are practically synonymous with the word dress, and created chic cutout dolls from their sketches for our press kit. the dolls popped out of an overs

our 360 launch initiative included a ny centric teaser campaign, a national print campaign, an nyc pop up shop with weekly themed events, a partnership with hot new retail concept, STORY, a robust social presence and a dedicated shop in shop at al

launch campaign, photographer coleina rentmeester remember when you were a little girl and you did everything in a dress, especially if mom told you not to? yeah, me too.

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dressbar.com a new digital experience dedicated to all things dress, with designer partnerships, influencer collaborations and dresses, dresses, dresses. site navigation was designed to reflect the way she shops... by where she’s going or by h