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leslie kolk

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dressbarn

that's right, dressbarn. got a problem with that?

ahem… pottery barn… pizza hut… radio shack...

dressbarn happens to like its name. it has history. and authenticity. so rather than shy away from the elephant in the room, we took the bull by the horns and embraced it, even beat our chests a bit. (animal references intended) again, the objec
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results? this campaign outperformed expectations by 18% with 67.9mm impressions, saw a 19.7% lift in brand favorability, and accounted for 93% of new visits to dressbarn.com, which is 108% above average. oh and, chrissy tiegen liked it. and poste
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