hired by peterson milla hooks to develop and launch my scene, a new line of mattel dolls created to compete with those market-share stealing bratz dolls. i named them, created their backstories, developed online webisodes, print, tv and ooh ads, and taught them about birth control. not really, they’re dolls. an instant success, my scene saw multiple product extensions, tv shows and even a movie featuring an animated lindsey lohan. a personal proud moment… their very own mcdonald’s happy meal.